IVY ICONIC was launched in 2019, as a celebration of all that is timeless – from textiles, to different iconic items within the fashion industry, from denim and wool, to the biker and bomber jacket, to the japanese kimono, reinterpreted in the brand’s aesthetic philosophy. It was also a return to the Romanian roots, with the Tartaria Tablets and ‘Rapirea din Serai’ carpet as a source of inspiration for the prints.