IVY and SMILEY go as far back as 2012. They first worked together on the set of the video ‘CAI VERZI PE PERETI’, when IVY designed a few items for SMILEY, styled by Andra Moga. As soon as they clicked, the collaboration and bond between the two grew very strong, with instant creative chemistry. They both built together one of the best and most iconic menswear styles the artist scene had ever seen in Romania. They work on so many projects together, they probably don’t even know how many. Separate they are strong, but together they are unbeatable.