IVY met SEREDINSCHI during his time at the Voice of Romania, while in Smiley’s team. As soon as he started his collaboration with HaHaHa Production, the two automatically started working together on building his style and character. They experiment and have fun and they like to play with urban cuts and prints. Seredinschi has been the face of both IVY collections done so far.

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IVY x SEREDINSCHI