IVY ESSENTIALS was launched in 2020, with the purpose of reinventing essential items, with a twist. The collection is based on 3 Romanian artists and their work used as prints for the clothing – a photographer (Vali Barbulescu), a painter and street artist (Obie Platon) and a digital artist (Dan Cretu). What they all have in common is their freedom of expression and their unique way of representation of modern society.